Proxy Campaigns
“The world of politics is about to intrude on all corporations, importing the noisy paraphernalia of campaigns, spin, opposition research and the demonization of individuals into the election of board directors. Few executives are prepared.”
– The Wall Street Journal, November 23, 2009
America’s securities laws have made it extremely difficult for dissident shareholders to nominate or elect their candidates to corporate boards in tightly regulated corporate elections. These laws regulate the process and conduct of corporate elections.
As a result, it has been both difficult and costly to communicate with shareholders who were preparing to vote millions of shares by proxy.
But the process is changing. Recent court rulings, new statutes and regulations, the new media of the 21st century, and proposed updates in the law have created a totally new environment in the complex and arcane world of corporate elections. No longer can corporate management consistently nominate and elect a slate of directors without concern for the influence of dissident shareholders, who can advance their agenda by placing resolutions on annual meeting ballots.
Proxy Campaigning is a unique, new cutting-edge service that helps either corporate management or dissident shareholders win corporate elections. It brings political campaign strategy, management, and communications techniques to corporate elections.
Total Spectrum helps our corporate clients develop and implement focused and strategic campaign plans for upcoming corporate elections:
- Assist our clients identify and secure high profile and strategically smart candidates for directorships.
- Develop and successfully execute campaign plans with state-of-the art strategies such as voter identification, electronic contact and micro-targeting.
- Formulate communications themes for corporate resolutions.
- Use New Media to target shareholders, including social networking and viral messaging campaigns.
The Total Spectrum team has deep and extensive experience in managing and consulting winning political candidates and campaigns. Our Proxy Counselors know how to win, just as we have successfully helped Members of Congress, U.S. Senators, Governors, and Presidents.